Green Wednesday: The Cannabis Industry’s Thanksgiving Celebration
What is Green Wednesday?
Green Wednesday falls every year on the Wednesday before Thanksgiving; a day when many cannabis consumers stock up before the holiday weekend.
In industry circles, it's grown into something much more than a retail spike. It’s become a canna-holiday, complete with major deals, special bundles, and community energy.
A Brief History: How Green Wednesday Began
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The phenomenon started in the mid-2010s. Cannabis retailers and delivery services noticed that sales on the Wednesday before Thanksgiving were unusually high.
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Over time, as legalization expanded, dispensaries leaned into this trend; offering promotions, running events, and effectively turning it into a holiday.
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Some trace the naming to around 2016; delivery platforms in California are often credited with coining “Green Wednesday.”
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By 2017, Green Wednesday had become a major sales day in the cannabis industry, rivaling even some of the biggest retail occasions of the year
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In fact, outlets have reported huge year-over-year surges: For example, in 2020, some platforms saw sales rise by hundreds of percent compared to a typical Wednesday.
Why Do People Celebrate Green Wednesday?
There are a few big reasons why Green Wednesday resonates so strongly with cannabis consumers; and why businesses like ours are excited to lean in.
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Holiday Stock-Up: Many people want to have their favorite cannabis products on hand for Thanksgiving weekend; whether they’re relaxing, sharing with friends, or using to unwind.
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Stress Relief: Let’s be real, the holidays can be stressful. Family dynamics, travel, and big meals can all be anxiety triggers. For some, cannabis provides a calming, grounding option that’s different from more traditional holiday substances.
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Cultural Milestone: Green Wednesday is also a sign of cannabis moving more firmly into the mainstream. As dispensaries promote deals, the day becomes a normalized part of the holiday shopping rhythm; just like Black Friday or Cyber Monday.
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Economic Impact: For cannabis retailers and brands, Green Wednesday is massive. It’s consistently one of the top revenue days of the year; second only to iconic cannabis holidays like 4/20.
How You Can Celebrate Green Wednesday (HighBridge Style):
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Plan ahead: Check your HighBridge Premium wishlist, favorite flavors, and what you’ll want this holiday season.
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Share the love: Grab extras as thoughtful gifts for friends or family who enjoy infused beverages.
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Use it to reset or unwind: Whether you’re helping with the cooking, fueling up before travel, or just relaxing, your HighBridge drinks can fit into the vibe.
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Be safe and responsible: Enjoy the holiday, but stay mindful; plan your consumption, especially if traveling or hosting.
Why Green Wednesday Matters to HighBridge Premium
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As a hemp beverage company, HighBridge Premium is deeply aligned with the spirit of Green Wednesday.
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Our mission has always been to offer premium, all-natural, and relaxing options; and this holiday gives us a chance to bring that mission front and center.
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We’re encouraging stocking up responsibly, sharing the joy, and helping more people discover (or re-discover) the benefits of a hemp-based approach.
A Final Word (and a Thank You)
Green Wednesday isn’t just about discounts. It’s about connection, choice, and community. It’s a moment to pause before the holiday rush, to consider how we show up for ourselves and others; and to make space for something a little greener.
From all of us at HighBridge Premium, thank you for being part of our journey. Whether you're a longtime fan or new to the family, we hope this Green Wednesday brings you calm, joy, and exactly the right vibes.
Raise a can (or four). Here’s to a greener, more relaxed holiday season.